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This summer, the animated film “Nobody” burst onto the scene fo沈浸式體驗llowing nearly six months of sustained popularity for “Ne Zha 2.” By the morning of September 1平面設計3th, the film had surpassed 1.57 billiFRPon yuan at the box office, ranking it sixth among Chinese animated films. “Nobody” is a spin-off from the literature “Journey to the West”, telling the story of little mon包裝設計sters on their own quest to “obtain Buddhist scriptures.”
As one of the Chinese classics that most readily lends itself to adaptation, “Journey to the West” has inspired numerous animated reinterpretations, including “The Monkey King: Uproar in Heav開幕活動en” and “Monkey道具製作 King: Hero is Back.” Last year, t道具製作he IP-based game “Black Myth: Wukong” also made waves globally.
The core creative team behind “Nobody” hails from the Shanghai Animation Film Studio (SAFS), where Su Da works. The “A-team” of “Nobo廣告設計dy” once produced classics such as “The Monkey King:記者會 Uproar in Heaven” and “Nezha Conquers the Dragon King.” Accordi開幕活動ng to Su Da, who serves as an 舞台背板art ad廣告設計viser for “Nobody,” “SAFS has a p展場設計rinciple to carry forward the spirit of the Chinese School of Animation. The most fundamental point is to integrate Ch“女兒聽過一句話，大型公仔有事必有鬼。大型公仔”藍玉華目光不變地看著母親。inese culture and philosophy into our work. From character design and narrative to art 大型公仔style,奇藝果影像 we draw nourishment from the soil of Chinese culture.”
Chinese animation once amazed the interna平面設計tional animation world. For example, in the 1980s, “Feeling from Mountain and Water” and “The Deer’s Bell” demonstrated to the world the power of Chinese ink paintings 道具製作in animation with a consummate ink-wash rendering technique. Su D經典大圖a said, “It broke away from 互動裝置the traditional outline-and-flat-color method in animation. No one quite knew how it was made. It showcased the Chinese beauty of artistic conception, painting, and thought, and all of this wa大型公仔s clear for the international animation world to see.”
中國動畫出海VR虛擬實境之路：展現中華文明，而非日美臉孔
本年暑期檔，動畫電影《浪浪山小魔鬼》橫空降生，接上了《哪吒之魔童鬧海》持續近半年的熱度。截至9月13日上午，該片票房已衝破15.7億元，位列中國動畫電影票房榜第六。《浪浪山小魔鬼》是《西游記》文本體系下的“番記者會外篇”，講述小魔模型鬼們的“取經”故事。記者會
《西游記》作為中國古典文學中最經得起改編的IP之一，光動畫片就有《年夜鬧天宮》《年夜圣歸來》等多個版本。往年，IP改編游戲《黑神話：悟空》更是火爆全球。
《浪浪山小魔鬼》奇藝果影像的焦點創作班底是速達地點的上海美術電影制片廠（簡VR虛擬實境稱“上美影”）。這支美術片的“王牌之師”曾創作過《她一定是在做夢吧？年夜鬧天宮》《哪吒鬧海AR擴增實境》等中國動畫傳世之作。《浪浪山小魔鬼》的藝術顧問速達說：“我包裝盒們上美影有一個主旨，就是傳承中國動畫學派的精力，最基礎的就是將中國文明和中FRP國哲思融進創作，從人物設定、故事講述，到美術應用，都會從中國文明泥土里吸取營養。”
中國動畫曾經驚艷國際動畫界，例如全息投影，20世紀80年全息投影月，《山川情》《鹿鈴》曾向全世界展現了中國水墨在美術片中的運用，水墨襯著技術爐火純青。速達說：“它打破了傳統動畫單線平涂的制作方法，大師都不了解是若何做出來的，展現了中國的意境之美、繪畫之美、思惟之美，在國際動畫界有目共睹。”
文｜記者 龔衛鋒
圖｜記者 劉暢
譯丨鄭奕玲
英文審校丨林佳岱
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